Epic Rugby: Qatar Airways Cup's Global Impact
Qatar Airways Cup: A Strategic Masterclass in Rugby Sponsorship The roar of the crowd at Cape Town Stadium, the thunderous clashes of Springboks and All Blacks – the Qatar Airways Cup wasn't just a rugby tournament; it was a meticulously orchestrated brand-building exercise. This analysis delves into the strategic brilliance behind Qatar Airways' sponsorship, examining its impact and offering actionable insights for future sporting sponsorships. Did Qatar Airways score a winning try?...